The First Breck Girl - 1936. Olga Nelson Atkins, Breck Girl in 1936, was the first in a long line of Nordic beauties who sold the Breck Shampoo based on long held American Values for fifty years. The Breck Girls represented the ideal American woman: desirable and chaste. Hair is a primary racial characteristic. No decent White person would hurt their hair. Nordic hair is fine, shiny, light in color, depicted as a halo in religious paintings.